The creation of an open working relationship and the maintenance of permanent communication with the dealer are of the utmost importance. To ensure that both parties are up to date, you and the dealer can designate a specific person to manage the relationship. They should also encourage the dealer to address all issues at an early stage to avoid litigation. They cannot advertise on behalf of the developer or present themselves as their representatives. If they do not sell white-label products under their own brand, resellers should clarify the type of relationship with the developer. This means that they must use the title of an independent reseller rather than presenting themselves as an entity related to the original developer. However, from a legal point of view, it is imperative to distinguish between a dealer and a salesperson. Although some resellers work on commissions in which the software developer enters into the agreement with the end user and grants compensation to the reseller, the main difference is that resellers are completely separate from the developers. It is in your best interest for the dealer to sell your SaaS to as many customers as possible. If you prevent the retailer from selling competing products, this may support the sale of your SaaS.
In addition, you should prevent the dealer from being involved in work in conflict with the sale of your SaaS. Your agreement should also require the dealer to inform you of disputes and have a dispute resolution procedure. If this is the case, then you should expect to receive higher commissions or higher margins, as you invest extra time and effort after closing a sale. This is a crucial thing to mention customers as well. If all you do is resell software, they should be aware that they need to implement it and find out how they use it themselves. The more you come out of the reseller software agreement, the better. If you want to help end-users install the software, provide training and provide additional services, you need to know this from the start. For a white-label software market to work, it must be beneficial to both parties – the producer and reseller should benefit from the collaboration.
Because it is one of the main pillars of this business method: companies complement each other in terms of economic benefits and marketing. Software reseller agreements ensure that both parties respect their end of the bargain. In this way, these agreements not only serve as a guarantor of the proper functioning of work, but also contribute to the establishment of quality and sustainable trade relations. In order to continue to protect yourself from unwanted and unfair competition, you must make it clear that the reseller cannot do so: they are more suited to transactions with higher-level customers, known as “SMEs”. If the reseller wishes to use a high-level agreement with the corporate customers, the agreement cannot be unbalanced. In addition, it must include all the standard compliance rules that this type of customers expects, such as: The reseller does not have the necessary knowledge to use the software commercial agents provided in relation.